GEICO
Big Blue Glove
GEICO wanted presenting sponsor exposure at the MLB All Star Game, but they weren't the presenting sponsor.
We created the Big Blue Glove to turn a moment into a memory for fans—and give GEICO presenting-sponsor exposure without the presenting-sponsor price tag.
The Big Blue Glove has now become an ownable IP for the GEICO, and a valued part of All-Star Weekend for three years and running.
Earned Media
During Pat McAfee's coverage of the the All-Star Game he noticed the Big Blue Gloves we placed on seats for the Home Run Derby. He had his team grab several of them and spent five minutes talking about the glove and what a great idea from GEICO to the millions at home watching his ESPN show.
He and his team kept the gloves on the desk the entire show giving GEICO free exposure for over an hour of their broadcast.
