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Joe Kantrowitz

   Joe Kantrowitz

NBC/Samsung
Jimmy Fallon
Tonight at the Rock

Second screen experiences are created to help live broadcasts find new audiences for the show. But they usually pull viewers into the virtual world.

So when Jimmy Fallon and Samsung asked us to create a Fortnite experience, we made a second screen experience that pulled viewers to the first screen—with the first ever Tonight Show episode you could watch and play at the same time.

NBC_TTSxFORNITE_CASE STUDY_INTERNAL USE ONLY_0308_NO RATINGS 1.mp4
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