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Joe Kantrowitz

   Joe Kantrowitz

Pepsi
Machine

Pepsi wanted to announce its new NFL sponsorship in a way fans couldn’t miss. So instead of just telling them Pepsi was now part of the NFL, we found a way to literally make Pepsi part of the game.
 

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Diet_Pepsi_Drafted___HR.mov

We brought The Machine back for Season 2—this time to take on the NFL’s newest rookie sensation, Reggie Bush.

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